BC’s Tourism Industry Explores the Emerging Cannabis Tourism Opportunity


NACT Canada, the newly formed National Association of Cannabis Tourism, is delighted to participate in the BC Tourism Industry Conference. John Hewson and Tristan Slade, two of NACT's founding Board Members, will speak as part of a panel on Friday, March 1st, at the JW Marriott Parq Hotel in Vancouver.



Cannabis Tourism embraces Canada’s world leader status in both tourism and cannabis. So how do we best position ourselves to deliver safe service, while innovating to ensure Canada’s leadership in this rapidly growing and highly competitive global market?


With so many visitors interested in cannabis tourism, international and Canadian alike, British Columbia has a unique opportunity to become a leader in world-class cannabis experiences and to set the gold standard for cannabis tourism.


To succeed, BC’s tourism businesses need to learn how to operate and adapt amid a highly regulated environment.


The following panel of industry experts will explore recent market research and consumer insights on cannabis tourism, the impact of current cannabis regulation and policies, and offer helpful insights on how to position a business in this emerging industry:


  • Allan Lingwood, The Original Farm Compliant Victoria Licensed Dispensary interacting with tourists daily.

  • Chris Fair, Resonance Consultancy Futurist and strategist specializing in tourism and travel trends.

  • John Hewson, National Association of Cannabis Tourism Educator and advocate working towards a safe, collaborative and innovative industry.

  • Tristan Slade, High Definition Tours Experienced enterprising tour operator offering educational cannabis tours in BC.


Jeff Guignard of BC’s Alliance of Beverage Licensees will moderate the panel.


NACT would like to engage the tourism & hospitality communities with these questions:

  • What do our visitors and guest really expect?

  • What do we already have to offer that fits inside the new regulations?

  • What does normalized cannabis use look like for BC hospitality?

  • What do we wish to create?

  • What’s your vision to serve your cannabis guests?

  • How do we wish to lead the world in this tourism category?

The world is watching, and will follow Canada's lead.


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For more information on the BC Tourism Industry Conference, click here.

Copyright (c) NACT Canada 2019

National Association of Cannabis Tourism Canada 

Association Nationale de Tourisme de Cannabis Canada 

Vancouver, BC, Canada

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